LifeGuides: Revolutionizing Behavioral Health – The Marketplace for Personal Transformation
Interested in an impact investment, which is filling a startling gap in the behavioral health ecosystem? LifeGuides grew 500% last year and expects 400% growth in 2023.
LifeGuides provides targeted and personalized “Life Experience on-demand” in a peer-to-peer Guide/Mentor model. LifeGuides is a “marketplace for personal transformation,” which has recently merged with the “wikipedia of wisdom teachings and personal growth”.
LifeGuides is offered as an employee benefit by leading companies, like Kaiser Permanente, Mattel, FinishLine, Ashoka Foundation and Rockefeller Foundation. The revenue model is a B2B technology enabled-service.
LifeGuides Opportunity Highlights:
1. 2022 added about $1.5M of contracted ARR to reach about $1.75M total. Total Contracted Value of ARR added in 2022 exceeded $6M (due to multi-year firm contract commitments). In 2023, the “base plan” will add $6.9M of contracted ARR with the “growth plan” adding about $10M.
2. 70% Gross Margins. 6.0+ LTV:CAC ratio – due to multi-year contracting and low CAC strategic partner distribution. Use of Proceeds is mostly scaling ARR.
3. Easy to diligence sales pipeline, which has grown from $5.1M of “Hot List”, four months ago, to $14M today. There currently is no competitive offering in the B2B market, there are large barriers to “real” competition and significant “Network Effects” at scale.
5. LifeGuides has recently raised its monthly pricing by 50%, with no pushback from the market. Adjacent to this pricing change, LifeGuides has been building out a reseller network, which provides the reseller annual (recurring) commissions of around 35%, yet maintains gross margins at 70%.
6. The culture, mission-alignment and proven entrepreneurial skills of the team is exceptional.
7. The team includes: Mark Donohue is the CEO (brings deep benefits industry and sales experience); Joe Burton, ex-President of Headspace, who was the sole Founder & CEO of Whil, just joined as a fractional partner; Derek Lundsten the President (Founder of mobile-learning pioneer Scrimmage); Neal Goldman the Vice Chairman (Founder/CEO of Capital IQ); Dr. Dave Hester, VP Guides Community (nationally respected in transtech and transpersonal psychology); Carolyn Gundersen, EVP Growth & Partnerships, (ex Ken Blanchard Inc.); Chris Carpino, EVP National Partnerships (ex Aon and Willis Towers), is one of the most connected “national partnerships” deal makers.
8. The recent merger with InsightCenter added its 50,000+ highly curated pieces of wisdom content – sorted by topic, teachers, themes, and identities. This is a magical combination with the Guides (targeted “Life Experience On-Demand”) embedded with best-of-class personal transformation content.
9. LifeGuides will use $3-4M to achieve profitability in 20-24 months. The current financing is a Series A extension focused on family offices and smaller funds, yet the company is open to a Series B of $4-8M.
10. LifeGuides has detailed Impact Strategy and Growth Plan. Their Social Impact is a key to attracting amazing Guides, talented team members, and caring customers. LifeGuides has a clear plan to positively impact 1 Billion people within 15 years, plus its services are a Trojan Horse to bring personal transformation more deeply to the average employee family.
For more information please contact Matthew T. Sheridan at Matthew@SpotlightFamilyOffice.com